Research has shown that physical contact for an animal who is emotionally attached to a human being is as rewarding as being given a morsel of favorite food. However, not all cats enjoy being touched. Touch-shyness, or the fear of being touched in one area of the body, such as the head or lower back, can be a sigh of sickness. Or it can be the result of improper handling in early life. By "improper handling." I don't necessarily mean that the animal was abused. It's possible that the animal simply was not around people during its first few critical weeks of life-the time of developing, emotional attachments. This early attachment is called "bonding."